If there’s one place in the world that never sleeps, it’s Times Square.
This iconic square, illuminated by giant screens and buzzing with endless energy, is the epicentre of entertainment, commerce, and culture in the Big Apple.
Every corner here offers a unique experience: the famous Broadway theatres, street performers showcasing their talent, spectacular shops, immersive exhibitions, and restaurants to suit every taste.
Don’t believe us? We challenge you to check out our list of must-see attractions in one of the most fascinating spots on the planet.
What Makes Times Square Special?
Times Square is renowned as New York’s entertainment hub. Located at the intersection of Broadway and Seventh Avenue, it’s a place where there’s always something happening.
Its significance goes beyond the theatres and Broadway shows; it’s also a historical landmark, a global advertising showcase, and the site of world-famous events like the New Year’s Eve Ball Drop.
Unlike other parts of the city, Times Square stands out for its constant activity. No matter the time of day or night, you’ll always find tourists, locals, street artists, and special events.
Things to Do in Times Square and Nearby
1. Enjoy a Broadway Show
One of the most authentic New York experiences is attending a Broadway musical. There’s something for everyone, from classics like The Lion King and The Phantom of the Opera to more recent productions.
If you’re looking for discounted tickets, head to the TKTS booth in Duffy Square, where you can find same-day ticket deals. Alternatively, you can book your tickets online in advance to secure good seats.
2. Visit Madame Tussauds Museum
Just a few steps from Times Square, Madame Tussauds Wax Museum offers a fun photo opportunity with lifelike replicas of celebrities, historical figures, and entertainment icons. It’s a fantastic activity for all ages and a great option for rainy or cold days.
Besides the wax figures, the museum features interactive experiences like the Marvel 4D attraction and a virtual reality simulation of New York City.
3. Visit the M&M’s and Hershey’s Stores
If you’re a chocolate lover, you can’t miss the M&M’s and Hershey’s stores on Seventh Avenue. These shops feature exclusive products, unique flavours unavailable elsewhere, and even personalised M&Ms.
In addition to sweets, you’ll find branded merchandise and interactive attractions, such as printing your face on an M&M.
4. Explore the New York Public Library
Just a short walk from Times Square, the New York Public Library is well worth a visit. Its architecture and reading rooms have appeared in countless films, and entry is free.
The most famous space is the Rose Main Reading Room, known for its grand chandeliers and decorative ceilings. You can also check out rotating exhibits that showcase historical manuscripts and city photographs.
5. Relax in Bryant Park
Next to the library, Bryant Park is a perfect spot for a break. In summer, it hosts concerts and open-air movie nights, while in winter, there’s a free ice-skating rink.
You’ll also find food stalls open year-round, offering snacks and drinks.
6. Visit the Museum of Modern Art (MoMA)
Art enthusiasts shouldn’t miss the MoMA.
Although it’s not directly in Times Square, it’s within walking distance and boasts works by Van Gogh, Picasso, and Warhol.
Top tip: entry is free on Friday afternoons, making it a great budget-friendly activity.
7. Go Up to the Top of the Rock
The Top of the Rock observation deck at Rockefeller Center provides one of the best views of Manhattan. Unlike other viewpoints, it offers unobstructed sights of the Empire State Building and Central Park.
We recommend booking tickets in advance to avoid queues, especially during peak seasons.
How Long Does It Take to Visit Times Square?
The time needed to explore Times Square depends on your plans. If you’re just taking photos and soaking up the atmosphere, 30 to 40 minutes is enough.
However, if you want to visit stores, eat at a restaurant, or watch a Broadway show, you can easily spend several hours in the area.
What Are the Must-See Attractions in New York?
Beyond Times Square, New York City is packed with iconic landmarks. Make sure you don’t miss:
- Central Park
- Empire State Building
- Statue of Liberty
- Brooklyn Bridge
- 5th Avenue
Plan Your New York Trip with the Best Accommodation
Planning your New York City trip and looking for accommodation near its most iconic attractions? NYC Empire Apartments has the perfect options for you.
We offer centrally located apartments equipped with everything you need for a comfortable stay. With us, you’ll enjoy easy access to Times Square and the best that Manhattan has to offer.
Don’t miss out on everything New York has in store for you — book your stay with us today!
We look forward to welcoming you!
